Insights from the Partner State(Uttar Pradesh)

Speaker: - Sh. Mukesh Kumar Meshram, Principal Secretary, Tourism & Culture Department, Director General, UP Tourism, Govt. of Uttar Pradesh

Focus on Religious Tourism

Uttar Pradesh is boosting tourism by developing 12 religious circuits that showcase its diverse spiritual heritage, including temples, pilgrimage sites, mosques, and festivals. This initiative aims to provide structured, immersive journeys for pilgrims and spiritual seekers, enhancing both tourism and appreciation of the state’s religious traditions.

Niche Tourism Development

Uttar Pradesh is expanding its tourism by promoting niche sectors such as rural tourism, which immerses visitors in authentic village life, and golf tourism, featuring world-class courses in scenic settings. These strategies aim to attract diverse travellers and enhance the state's appeal as a multifaceted destination.

Ease of Doing Business

Uttar Pradesh is streamlining procedures for tourism businesses by reducing bureaucratic hurdles and improving regulatory processes. These reforms aim to create a more favorable environment for entrepreneurs and investors, boosting the growth of the tourism industry.

Investment Opportunities

Uttar Pradesh is presenting attractive investment opportunities in tourism, offering incentives like stamp duty exemptions on related projects. These benefits and supportive measures make the state an appealing choice for investors looking to develop tourism infrastructure and services, aiming to boost sector growth and economic potential.